the El Camino version of the NBA "Where Amazing Happens" commercials
here's the Golden State Warriors version in order to compare
Welcome to the INSPI(RED) Campaign!
This past summer at our CADA leadership summer training camp, along with previous ideas from past Conferences I had attended, my students and I formulated a new idea/mission/theme for the school year 2007-2008.
We combined the ideas of the RED campaign (we did call and ask for permission, although they seemed rather surprised we did ask, but they didn't mind as long as we were doing our part for the Global AIDS fund), got milk?, the homecoming service components that existed at a couple of other schools, and a variety of other ideas. We took the idea of a one word theme (which came from Richard Parkhouse one of the educations services people at Jostens and former activities director) and selected Inspired, in large part because it ended in RED.
The idea was to find a slogan/motto/theme which the students and faculty could get behind. Although we had doubts initially, the favorable response of the staff encouraged us to execute the idea. The commercial above is just one of the many ways we've begun to reach out to our students, alumni, and community.
We now have Inspired students of the week/month. The theme of our fashion show was "(Red)esign with style" and many of the flyers that promote school events now include a red word. We had two weeks devoted to the concept as mentioned in my blog entitled "March Madness." Overall, a great idea that my students have run with and it has helped make for a more interesting year. One of the homecoming competitions was to raise funds for a childhood charity. The penny wars battle was held for the first time in years. So far, the school has raised over $4000 for various charities with more than half of that going to the leukemia society.
The theme song has been the Goo Goo Dolls' "Give a Little."
Here's a clip from the 2005 NBA all-star festivities
Take a look at some graphics. The first two pictures are flyers posted around school and the third is our t-shirt design.
A special thanks to my CTS/AV commissioners for making the video and flyers.
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